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Summit Health

Project type
Merger Brand Creation
Role
Brand Messaging, Tone of Voice, Launch Comms
Agency
Elmwood Brand Consultancy

With the goal of creating a more complete and connected care experience, two industry-leading healthcare systems Summit Medical Group and CityMD had merged to form a new brand Summit Health. However, in healthcare, "more" often results in less. More complexity and more confusion, but less care. At Summit Health, the power of connection inspires a complete kind of care where more means more. More expertise and more coordination means more care. As your partner in health, Summit Health makes getting your best care easy with comprehensive, yet intuitive experiences that are centered around you.

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