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Leveraging purpose
to drive growth
MBG is me
Welcome and thanks for taking the time to get to know me. I’m Marcelle Gentile, a freelance brand strategist and consultant with nearly two decades of experience turning data into creativity and insights into impact. I help brands—big and small—navigate complexity, adapt to change, and lead with confidence in today’s competitive landscape.
Creating power
to lead boldly
My mission is to deliver transformative strategies that enable brands to unlock:
Sustainable Advantage
Positioning brands to lead in an ever-evolving market.
Creative Excellence
Digging deeper into only the most meaningful connections.
Marketing Efficiency
Making efforts individually effective and collectively powerful.
Category Leadership
Delivering on brand promises with proactive growth strategy.
Moments when brands need me most
You need a disruptive go-to-market strategy for a new brand, product, or service
You need a refreshed strategy that will prime a brand for more growth
You need a repositioned strategy in response to a challenger brand stealing share
You need strategies that will attract new audiences or break into new categories
Capabilities that
work smarter, not harder
Brand strategy roles I often play
Agile as-needed strategy support for teams that aren't ready to hire a full-time strategist or need temporary coverage
Supplemental strategy resource for unexpected peaks in workflow to avoid burning out internal teams
Impartial strategic mediator for cross-functional teams needing help getting to a clear and aligned place
Freshness infuser and momentum creator for projects that have been particularly hard to crack
Strategic brief developer that ensures creative agencies are being set up for success
Strategy trainer that teaches teams to leverage brand to drive marketing efficiency & effectiveness
Empowering brands since 2005
19
Years
Experience
23
Clients
Served
11
Categories
Disrupted
41
Brands
Impacted
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