Indigenous Pact

Indigenous Pact is a healthcare consulting company working with Native American Tribes to create health equity for Indian Country. Although growing, Indigenous Pact's story was muddled and lacked meaningful connection to their identity. An audit unveiled numerous tensions that needed solving, but only one aligned with the organization's original vision. While everyone else was focused on helping Tribe's become sovereign, I zagged with a solidarity rally cry. The "stronger together" strategy was a bold move for an organization that had worked hard to earn the trust of Tribal Leader skeptics. The strategy was then brought to life with an identity inspired by the concept of a quilt to honor the uniqueness of each Tribe while also demonstrating the beauty that comes from collective power.